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Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer; Kwon, Changhyun - In: European journal of operational research : EJOR 219 (2012) 2, pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
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Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing; Wei, Jerry C. - In: European journal of operational research : EJOR 197 (2009) 2, pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
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Optimal pricing and advertising in a durable-good duopoly
Krishnamoorthy, Anand; Prasad, Ashutosh; Sethi, Suresh P. - In: European journal of operational research : EJOR 200 (2009/10) 2, pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
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A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi; Biazaran, Maryam; Gharakhani, … - In: European journal of operational research : EJOR 211 (2011) 2, pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
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Pulsation in a competitive model of advertising-firm's cost interaction
Mesak, Hani I.; Bari, Abdullahel; Lian, Qin - In: European journal of operational research : EJOR 246 (2015) 3, pp. 916-926
Persistent link: https://www.econbiz.de/10011344381
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Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain : a game-theoretic approach
Aust, Gerhard; Buscher, Udo - In: European journal of operational research : EJOR 223 (2012) 2, pp. 473-482
Persistent link: https://www.econbiz.de/10009665424
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Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış; Özlük, Özgür - In: European journal of operational research : EJOR 226 (2013) 1, pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
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Cooperative advertising models in supply chain management : a review
Aust, Gerhard; Buscher, Udo - In: European journal of operational research : EJOR 234 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010247511
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A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
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Age-structured linear-state differential games
Grosset, Luca; Vicolani, Bruno - In: European journal of operational research : EJOR 254 (2016) 1, pp. 269-278
Persistent link: https://www.econbiz.de/10011503297