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~isPartOf:"European journal of operational research : EJOR"
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73
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67
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European journal of operational research : EJOR
Journal of advertising research
270
Journal of business research : JBR
222
International journal of advertising : the review of marketing communications
219
International journal of advertising : the quarterly review of marketing communications
200
Journal of advertising
191
Journal of advertising : official publication of the American Academy of Advertising
186
The journal of media economics
183
Journal of marketing communications
164
NBER working paper series
150
European Journal of Marketing
145
Journal of Consumer Marketing
138
SpringerLink / Bücher
133
Journal of media business studies
123
Management science : journal of the Institute for Operations Research and the Management Sciences
114
NBER Working Paper
114
Working paper / National Bureau of Economic Research, Inc.
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
Journal of promotion management : JPM
98
Publizistik : Vierteljahreshefte für Kommunikationsforschung
97
Journal of marketing
94
CESifo working papers
83
JMM : the international journal on media management
83
Young Consumers
83
European journal of marketing : EJM
82
Journal of marketing research : JMR
78
Journal of historical research in marketing
75
Jahrbuch der Absatz- und Verbrauchsforschung
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of promotion management : innovations in planning and applied research
70
Marketing Science
70
Psychology & marketing
70
Journal of retailing and consumer services
69
International journal of internet marketing and advertising : IJIMA
68
Applied economics
67
International journal of industrial organization
65
Journal of business ethics : JOBE
65
Discussion paper / Centre for Economic Policy Research
63
Journal of cultural economics
63
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ECONIS (ZBW)
77
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1
A heuristic algorithm for the free
newspaper
delivery problem
Archetti, Claudia
;
Doerner, Karl Franz
;
Tricoire, Fabien
- In:
European journal of operational research : EJOR
230
(
2013
)
2
,
pp. 245-257
Persistent link: https://www.econbiz.de/10009771854
Saved in:
2
Exploring communication media options in an inter-organizational disaster response coordination network using agent-based simulation
Aros, Susan K.
;
Gibbons, Deborah E.
- In:
European journal of operational research : EJOR
269
(
2018
)
2
,
pp. 451-465
Persistent link: https://www.econbiz.de/10011864388
Saved in:
3
The effects of
advertising
, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
4
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
5
Coordinating
advertising
and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
6
Advertising
strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
7
Optimal pricing and
advertising
in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
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8
A game theoretic approach to coordinate pricing and vertical co-op
advertising
in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi
;
Biazaran, Maryam
;
Gharakhani, …
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
Saved in:
9
An analysis of
advertising
and distribution effectiveness
Brissimis, Sophocles N.
;
Kioulafas, K. E.
- In:
European journal of operational research : EJOR
28
(
1987
)
2
,
pp. 175-179
Persistent link: https://www.econbiz.de/10003502067
Saved in:
10
Recent developments in dynamic
advertising
research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
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