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Modelling product positions through the use of multidimensional scaling techniques : an empirical investigation
Hooley, G. J. - In: European journal of operational research : EJOR 16 (1984) 1, pp. 34-41
Persistent link: https://www.econbiz.de/10003580601
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Amalgamation of partitions from multiple segmentation bases : a comparison of non-model-based and model-based methods
Andrews, Rick L.; Brusco, Michael J.; Currim, Imran S. - In: European journal of operational research : EJOR 201 (2010) 2, pp. 608-618
Persistent link: https://www.econbiz.de/10003924842
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Additive conjoint measurement with ordered categories
Bouyssou, Denis; Marchant, Thierry - In: European journal of operational research : EJOR 203 (2010) 1, pp. 195-204
Persistent link: https://www.econbiz.de/10003928196
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Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan; Steiner, Winfried J.; Weber, Anett; … - In: European journal of operational research : EJOR 246 (2015) 1, pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
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Measurement of preferences with self-explicated approaches : a classification and merge of trade-off- and non-trade-off-basef evaluation types
Schlereth, Christian; Eckert, Christine; Schaaf, René; … - In: European journal of operational research : EJOR 238 (2014) 1, pp. 185-198
Persistent link: https://www.econbiz.de/10010398805
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Likelihood estimation of consumer preferences in choice-based conjoint analysis
Halme, Merja; Kallio, Markku - In: European journal of operational research : EJOR 239 (2014) 2, pp. 556-564
Persistent link: https://www.econbiz.de/10010407802
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Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu; Fan, Zhi-Ping; Sun, Minghe - In: European journal of operational research : EJOR 241 (2015) 2, pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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Optimal investments in market research
Venezia, Itzhak - In: European journal of operational research : EJOR 18 (1984) 2, pp. 198-207
Persistent link: https://www.econbiz.de/10002967226
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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A factorial investigation of methods of stumulating response to a mail survey
Jobber, David - In: European journal of operational research : EJOR 2 (1988), pp. 158-164
Persistent link: https://www.econbiz.de/10001065798