Amalgamation of partitions from multiple segmentation bases : a comparison of non-model-based and model-based methods
Rick L. Andrews ; Michael J. Brusco; Imran S. Currim
| Year of publication: |
2010
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|---|---|
| Authors: | Andrews, Rick L. ; Brusco, Michael J. ; Currim, Imran S. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 201.2010, 2 (1.3.), p. 608-618
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| Subject: | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924842