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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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On a cooperative advertising model for a supply chain with one manufacturer and one retailer
Ahmadi-Javid, Amir; Hoseinpour, Pooya - In: European journal of operational research : EJOR 219 (2012) 2, pp. 458-466
Persistent link: https://www.econbiz.de/10009514309
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Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
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Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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The evaluation and analysis of retail sales promotions
Preston, John - In: European journal of operational research : EJOR 47 (1990) 3, pp. 330-338
Persistent link: https://www.econbiz.de/10001095320
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A note on "price discount based on early order commitment in a single manufacturer-multiple retailer supply chain"
Xiong, Huachun; Xie, Jinxing; Wang, Miao - In: European journal of operational research : EJOR 211 (2011) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10008860215
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Effectiveness of retail joint promotions under different channel structures
Karray, Salma - In: European journal of operational research : EJOR 210 (2011) 3, pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
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A piecewise linearization framework for retail shelf space management models
Irion, Jens; Lu, Jye-chyi; Al-Khayyal, Faiz; Tsao, Yu-chung - In: European journal of operational research : EJOR 222 (2012) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10009569553
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Retail channel management decisions under collusion
Lin, Jing; Ma, Xin; Talluri, Srinivas; Yang, Cheng-Hu - In: European journal of operational research : EJOR 294 (2021) 2, pp. 700-710
Persistent link: https://www.econbiz.de/10012595899
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741