//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Google Marketing : Werben mit...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Electronic Commerce
99
E-commerce
98
Online retailing
55
Online-Handel
55
Lieferkette
29
Supply chain
29
Game theory
24
Internet marketing
24
Online-Marketing
24
Spieltheorie
24
Einzelhandel
23
Retail trade
23
Theorie
22
Theory
22
Preismanagement
21
Pricing strategy
21
Distribution channel
20
Vertriebsweg
20
Digital platform
19
Digitale Plattform
19
Supply chain management
19
Advertising
17
Werbung
17
Consumer behaviour
13
Konsumentenverhalten
13
Logistics
13
Logistik
13
Marketing
12
Competition
11
Wettbewerb
11
Auction theory
9
Auktionstheorie
9
Internet
9
Lieferantenmanagement
9
OR in marketing
9
Supplier relationship management
9
Beziehungsmarketing
8
Logistics provider
8
Logistikdienstleister
8
Network economics
8
more ...
less ...
Online availability
All
Undetermined
101
Free
3
Type of publication
All
Article
125
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
123
Aufsatz in Zeitschrift
123
Konferenzschrift
1
Language
All
English
125
Undetermined
1
Author
All
Basu, Preetam
3
Day, Steven James
3
Ignatius, Joshua
3
Shang, Jennifer
3
Ballings, Michel
2
Boysen, Nils
2
Cao, Bin
2
Chai, Junwu
2
Cheng, T. C. E.
2
Choi, Tsan-Ming
2
Dan, Bin
2
Dong, Yuxuan
2
Erickson, Gary M.
2
Fang, Shu-Cherng
2
Feichtinger, Gustav
2
Giannikas, Vaggelis
2
Gong, Canran
2
Grass, Dieter
2
Hartl, Richard F.
2
Jiang, Guoyin
2
Kort, Peter M.
2
Li, Gang
2
Liu, He
2
McFarlane, Duncan
2
Mesak, Hani I.
2
Qiu, Ruozhen
2
Rakshit, Krishanu
2
Scholz, Michael
2
Seidl, Andrea
2
Sethi, Suresh P.
2
Shi, Victor
2
Song, Huaming
2
Strauss, Arne
2
Sun, Minghe
2
Symitsi, Efthymia
2
Tunuguntla, Vaishnavi
2
Van den Poel, Dirk
2
Wang, Shouyang
2
Weidinger, Felix
2
Zhong, Yuanguang
2
more ...
less ...
Published in...
All
European journal of operational research : EJOR
SpringerLink / Bücher
705
Journal of business research : JBR
588
European Journal of Marketing
482
Journal of retailing and consumer services
356
Springer eBook Collection
276
Industrial marketing management : the international journal for industrial and high-tech firms
259
Electronic commerce research
251
International journal of internet marketing and advertising : IJIMA
242
Marketing Intelligence & Planning
239
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of Food Distribution Research
208
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
173
Journal of internet commerce
164
Information systems research : ISR
162
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
160
Management Science
155
Technological forecasting & social change : an international journal
150
Europäische Hochschulschriften / 5
149
International journal of business information systems : IJBIS
148
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
146
Journal of advertising research
145
Springer eBook Collection / Business and Economics
144
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
International journal of electronic marketing and retailing : IJEMR
142
Journal of marketing
134
Information systems and e-business management : ISeB
133
Journal of marketing management : MM
132
Premier reference source
132
Journal of marketing communications
131
Journal of Agricultural and Applied Economics
130
Journal of Consumer Marketing
129
Tourism management : research, policies, practice
125
International journal of advertising : the review of marketing communications
124
European journal of marketing : EJM
122
International journal of e-business research : an official publication of the Information Resources Management Association
121
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
119
Lehrbuch
119
Gabler Edition Wissenschaft
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
more ...
less ...
Source
All
ECONIS (ZBW)
125
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
126
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
2
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
3
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
4
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
Saved in:
5
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
6
Expert-mediated sequential search
Chhabra, Meenal
;
Das, Sanmay
;
Sarne, David
- In:
European journal of operational research : EJOR
234
(
2014
)
3
,
pp. 861-873
Persistent link: https://www.econbiz.de/10010360399
Saved in:
7
Impacts of knowledge on online brand success : an agent-based model for online market share enhancement
Jiang, Guoyin
;
Tadikamalla, Pandu R.
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
249
(
2016
)
3
,
pp. 1093-1103
Persistent link: https://www.econbiz.de/10011413865
Saved in:
8
Modeling the dynamics of online review life cycle : role of social and economic moderations
Jiang, Guoyin
;
Shang, Jennifer
;
Liu, Wenping
;
Feng, Xiaodong
- In:
European journal of operational research : EJOR
285
(
2020
)
1
,
pp. 360-379
Persistent link: https://www.econbiz.de/10012239573
Saved in:
9
Weighted online minimum latency problem with edge uncertainty
Akbari, Vahid
;
Shiri, Davood
- In:
European journal of operational research : EJOR
295
(
2021
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10012595942
Saved in:
10
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->