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~isPartOf:"European journal of operational research : EJOR"
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European journal of operational research : EJOR
SpringerLink / Bücher
705
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Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
2
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
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3
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
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4
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
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5
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
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6
Expert-mediated sequential search
Chhabra, Meenal
;
Das, Sanmay
;
Sarne, David
- In:
European journal of operational research : EJOR
234
(
2014
)
3
,
pp. 861-873
Persistent link: https://www.econbiz.de/10010360399
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7
Impacts of knowledge on online brand success : an agent-based model for online market share enhancement
Jiang, Guoyin
;
Tadikamalla, Pandu R.
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
249
(
2016
)
3
,
pp. 1093-1103
Persistent link: https://www.econbiz.de/10011413865
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8
Modeling the dynamics of online review life cycle : role of social and economic moderations
Jiang, Guoyin
;
Shang, Jennifer
;
Liu, Wenping
;
Feng, Xiaodong
- In:
European journal of operational research : EJOR
285
(
2020
)
1
,
pp. 360-379
Persistent link: https://www.econbiz.de/10012239573
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9
Weighted online minimum latency problem with edge uncertainty
Akbari, Vahid
;
Shiri, Davood
- In:
European journal of operational research : EJOR
295
(
2021
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10012595942
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10
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
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