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Werbung
73
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European journal of operational research : EJOR
The international journal of human resource management
263
Journal of advertising research
241
International journal of advertising : the review of marketing communications
215
Journal of business research : JBR
187
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
SpringerLink / Bücher
183
Journal of advertising : official publication of the American Academy of Advertising
181
Journal of marketing communications
155
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : JPM
85
Young Consumers
83
International journal of production economics
78
Journal of marketing
78
NBER working paper series
75
Journal of historical research in marketing
73
European journal of marketing : EJM
72
Marketing Science
69
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
63
Working paper / National Bureau of Economic Research, Inc.
62
International journal of internet marketing and advertising : IJIMA
61
International Marketing Review
59
NBER Working Paper
59
Psychology & marketing
58
Strategic Direction
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
International journal of technology management : IJTM
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
55
International journal of production research
55
Journal of Product & Brand Management
54
The journal of technology transfer
53
Journal of current issues and research in advertising : JCIRA
51
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ECONIS (ZBW)
73
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1
The effects of
advertising
, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
2
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
3
Coordinating
advertising
and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
4
Advertising
strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
5
Optimal pricing and
advertising
in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
Saved in:
6
A game theoretic approach to coordinate pricing and vertical co-op
advertising
in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi
;
Biazaran, Maryam
;
Gharakhani, …
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
Saved in:
7
An analysis of
advertising
and distribution effectiveness
Brissimis, Sophocles N.
;
Kioulafas, K. E.
- In:
European journal of operational research : EJOR
28
(
1987
)
2
,
pp. 175-179
Persistent link: https://www.econbiz.de/10003502067
Saved in:
8
Recent developments in dynamic
advertising
research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
Saved in:
9
The newsvendor's optimal incentive contracts for multiple advertisers
Wu, Zhengping
;
Crama, Pascale
;
Zhu, Wanshan
- In:
European journal of operational research : EJOR
220
(
2012
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009531547
Saved in:
10
Pulsation in a competitive model of
advertising
-firm's cost interaction
Mesak, Hani I.
;
Bari, Abdullahel
;
Lian, Qin
- In:
European journal of operational research : EJOR
246
(
2015
)
3
,
pp. 916-926
Persistent link: https://www.econbiz.de/10011344381
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