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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming; Li, Zehui; Chen, Jinyuan - In: European journal of operational research : EJOR 187 (2008) 1, pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, … - In: European journal of operational research : EJOR 237 (2014) 1, pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
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Modeling churn using customer lifetime value
Glady, Nicolas; Baesens, Bart; Croux, Christophe - In: European journal of operational research : EJOR 197 (2009) 1, pp. 402-411
Persistent link: https://www.econbiz.de/10003829082
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A DEA-based approach to customer value analysis
Cherchye, Laurens; Rock, Bram de; Dierynck, Bart; … - In: European journal of operational research : EJOR 308 (2023) 3, pp. 1319-1331
Persistent link: https://www.econbiz.de/10014311896
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Exploring two explanations of loyalty in application service provision
Goode, Sigi; Lin, Chinho; Fernández, Walter; Jiang, … - In: European journal of operational research : EJOR 237 (2014) 2, pp. 649-657
Persistent link: https://www.econbiz.de/10010379961
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Territorial design for customers with demand frequency
Zhen, Lu; Gao, Jiajing; Tan, Zheyi; Laporte, Gilbert; … - In: European journal of operational research : EJOR 309 (2023) 1, pp. 82-101
Persistent link: https://www.econbiz.de/10014290392
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Feature issue: Integrated production, distribution planning in supply chains
Erenguc, Sahin S. (contributor) - In: European journal of operational research : EJOR 115,2 : Feature issue (1999)
Persistent link: https://www.econbiz.de/10004394861
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A programming method for determining which Paris metro stations should be renovated
Roy, Bernard - In: European journal of operational research : EJOR 24 (1986) 2, pp. 318-334
Persistent link: https://www.econbiz.de/10001010303
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OR in transportation : NOAS'87 ; feature issue
Clausen, Jens (contributor) - In: European journal of operational research : EJOR 43 (1989) 1, pp. 1-64
Persistent link: https://www.econbiz.de/10001082967
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A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui; Hou, Lu; Yao, Wensong; Lee, Baozhen - In: European journal of operational research : EJOR 253 (2016) 2, pp. 514-523
Persistent link: https://www.econbiz.de/10011490380