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European journal of operational research : EJOR
Industrial marketing management : the international journal for industrial and high-tech firms
775
Journal of business research : JBR
379
The journal of business & industrial marketing
318
SpringerLink / Bücher
210
Discussion paper series / IZA
198
International journal of production research
180
International journal of product development : IJPD
163
Technological forecasting & social change : an international journal
156
Journal of business-to-business marketing
136
Management science : journal of the Institute for Operations Research and the Management Sciences
134
NBER working paper series
129
Discussion paper / Centre for Economic Policy Research
117
Working paper / National Bureau of Economic Research, Inc.
116
Research policy : policy, management and economic studies of science, technology and innovation
115
Journal of marketing
114
Working paper
104
NBER Working Paper
103
Journal of retailing and consumer services
97
International journal of production economics
94
IZA Discussion Paper
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of economic behavior & organization : JEBO
79
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
78
Faculty & research / Insead : working paper series
75
The journal of product innovation management : an international publication of the Product Development & Management Association
75
IEEE transactions on engineering management : EM
71
International journal of hospitality management
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
Springer eBook Collection
71
CESifo working papers
67
IZA Discussion Papers
67
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66
Journal of the Academy of Marketing Science
65
Games and economic behavior
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63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of business ethics : JOBE
61
International journal of networking and virtual organisations : IJNVO
58
Technology analysis & strategic management
58
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ECONIS (ZBW)
78
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1
Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming
;
Li, Zehui
;
Chen, Jinyuan
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
Saved in:
2
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz
;
Ülengin, Füsun
;
Uray, Nimet
;
Ülengin, …
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
Saved in:
3
A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui
;
Hou, Lu
;
Yao, Wensong
;
Lee, Baozhen
- In:
European journal of operational research : EJOR
253
(
2016
)
2
,
pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
Saved in:
4
Modeling churn using customer lifetime value
Glady, Nicolas
;
Baesens, Bart
;
Croux, Christophe
- In:
European journal of operational research : EJOR
197
(
2009
)
1
,
pp. 402-411
Persistent link: https://www.econbiz.de/10003829082
Saved in:
5
A DEA-based approach to customer value analysis
Cherchye, Laurens
;
Rock, Bram de
;
Dierynck, Bart
; …
- In:
European journal of operational research : EJOR
308
(
2023
)
3
,
pp. 1319-1331
Persistent link: https://www.econbiz.de/10014311896
Saved in:
6
Managing new and differentiated remanufactured products
Ferrer, Geraldo
;
Swaminathan, Jayashankar M.
- In:
European journal of operational research : EJOR
203
(
2010
)
2
,
pp. 370-379
Persistent link: https://www.econbiz.de/10003943751
Saved in:
7
Models for concurrent product and process design
Roemer, Thomas A.
;
Ahmadi, Reza H.
- In:
European journal of operational research : EJOR
203
(
2010
)
3
,
pp. 601-613
Persistent link: https://www.econbiz.de/10003944202
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8
Free trial or no free trial : optimal product design with network effects
Cheng, Hsing Kenneth
;
Tang, Qian Candy
- In:
European journal of operational research : EJOR
205
(
2010
)
2
,
pp. 437-447
Persistent link: https://www.econbiz.de/10003961317
Saved in:
9
Product differentiation and operations strategy in a capacitated environment
Jayaswal, Sachin
;
Jewkes, Elizabeth
;
Ray, Saibal
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 716-728
Persistent link: https://www.econbiz.de/10008990044
Saved in:
10
A model of product line design and introduction sequence with reservation utility
Lacourbe, Paul
- In:
European journal of operational research : EJOR
220
(
2012
)
2
,
pp. 338-348
Persistent link: https://www.econbiz.de/10009548857
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