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~isPartOf:"European journal of operational research : EJOR"
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European journal of operational research : EJOR
CESifo Working Paper
513
CESifo Working Paper Series
392
CESifo working papers
371
Journal of advertising research
216
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
ZEW Discussion Papers
181
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
MPRA Paper
142
Journal of Consumer Marketing
136
NBER Working Papers
124
Working Papers / Saïd Business School, Oxford University
104
arqus Discussion Paper
97
Disskussionsbeitrag / Arqus, Arbeitskreis Quantitative Steuerlehre
95
CEPR Discussion Papers
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
NBER working paper series
87
Journal of promotion management : JPM
85
Young Consumers
83
IMF Working Paper
82
ZEW - Centre for European Economic Research Discussion Paper
75
IZA Discussion Papers
74
Journal of historical research in marketing
73
Economics Papers from University Paris Dauphine
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
70
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Working Paper
59
Psychology & marketing
58
Strategic Direction
58
ZEW discussion papers
58
International journal of internet marketing and advertising : IJIMA
57
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ECONIS (ZBW)
67
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1
The effects of
advertising
, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
2
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
3
Coordinating
advertising
and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
4
Advertising
strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
5
Optimal pricing and
advertising
in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
Saved in:
6
A game theoretic approach to coordinate pricing and vertical co-op
advertising
in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi
;
Biazaran, Maryam
;
Gharakhani, …
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
Saved in:
7
An analysis of
advertising
and distribution effectiveness
Brissimis, Sophocles N.
;
Kioulafas, K. E.
- In:
European journal of operational research : EJOR
28
(
1987
)
2
,
pp. 175-179
Persistent link: https://www.econbiz.de/10003502067
Saved in:
8
Recent developments in dynamic
advertising
research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
Saved in:
9
The newsvendor's optimal incentive contracts for multiple advertisers
Wu, Zhengping
;
Crama, Pascale
;
Zhu, Wanshan
- In:
European journal of operational research : EJOR
220
(
2012
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009531547
Saved in:
10
Pulsation in a competitive model of
advertising
-firm's cost interaction
Mesak, Hani I.
;
Bari, Abdullahel
;
Lian, Qin
- In:
European journal of operational research : EJOR
246
(
2015
)
3
,
pp. 916-926
Persistent link: https://www.econbiz.de/10011344381
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