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Werbung
73
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Pricing strategy
23
Game theory
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Hartl, Richard F.
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Zaccour, Georges
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4
Chenavaz, Régis Y.
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European journal of operational research : EJOR
Journal of advertising research
245
International journal of advertising : the review of marketing communications
213
Journal of business research : JBR
194
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of marketing communications
150
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing
79
Journal of historical research in marketing
72
Journal of promotion management : innovations in planning and applied research
68
European journal of marketing : EJM
67
Journal of retailing and consumer services
67
International journal of internet marketing and advertising : IJIMA
63
Journal of marketing research : JMR
63
Psychology & marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
NBER working paper series
58
SpringerLink / Bücher
58
International journal of industrial organization
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Young consumers : insight and ideas for responsible marketers
49
Journal of current issues and research in advertising
47
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
45
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
37
Marketing letters : a journal of research in marketing
35
Technological forecasting & social change : an international journal
35
CESifo working papers
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
33
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ECONIS (ZBW)
74
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1
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
2
Serious strategy for the makers of fun : analyzing the option to switch from pay-to-play to free-to-play in a two-stage optimal control model with quadratic costs
Seidl, Andrea
;
Caulkins, Jonathan P.
;
Hartl, Richard F.
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 700-715
Persistent link: https://www.econbiz.de/10011812729
Saved in:
3
The effects of advertising, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
4
Dynamic pricing and advertising for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
5
Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
6
Advertising strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
7
Optimal pricing and advertising in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
Saved in:
8
ADPULS in continuous time
Lumer, Alfred
(
contributor
)
- In:
European journal of operational research : EJOR
34
(
1988
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10003462504
Saved in:
9
A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi
;
Biazaran, Maryam
;
Gharakhani, …
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
Saved in:
10
Media selection by mean-variance analysis
Kluyver, C. A. de
- In:
European journal of operational research : EJOR
5
(
1980
)
2
,
pp. 112-117
Persistent link: https://www.econbiz.de/10003604034
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