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CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel; Van den Poel, Dirk - In: European journal of operational research : EJOR 244 (2015) 1, pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
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The wisdom of amateur crowds : evidence from an online community of sports tipsters
Brown, Alasdair; Reade, J. James - In: European journal of operational research : EJOR 272 (2019) 3, pp. 1073-1081
Persistent link: https://www.econbiz.de/10011942745
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Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 251 (2016) 3, pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
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Word-Of-Mouth and estimating demand based on network structure and epidemic models
Pazoki, Mostafa; Samarghandi, Hamed - In: European journal of operational research : EJOR 291 (2021) 1, pp. 323-334
Persistent link: https://www.econbiz.de/10012495310
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The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping; Cai, Gangshu; Song, Reo; Jang, Sungha - In: European journal of operational research : EJOR 275 (2019) 1, pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
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Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu; Fan, Zhi-Ping; Sun, Minghe - In: European journal of operational research : EJOR 241 (2015) 2, pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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Pricing and content development for online media platforms regarding consumer homing choices
Wu, Cheng-Han; Chiu, Yun-Yao - In: European journal of operational research : EJOR 305 (2023) 1, pp. 312-328
Persistent link: https://www.econbiz.de/10013479198
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Selecting optimal selling format of a product in B2C online auctions with boundedly rational customers
Jiang, Zhong-zhong; Fang, Shu-Cherng; Fan, Zhi-ping; … - In: European journal of operational research : EJOR 226 (2013) 1, pp. 139-153
Persistent link: https://www.econbiz.de/10009716337
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Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Gu, Wei; Luan, Xiaoting; Song, Yanan; Shang, Jennifer - In: European journal of operational research : EJOR 299 (2022) 2, pp. 621-630
Persistent link: https://www.econbiz.de/10013207149
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Targeting customers under response-dependent costs
Haupt, Johannes Sebastian; Lessmann, Stefan - In: European journal of operational research : EJOR 297 (2022) 1, pp. 369-379
Persistent link: https://www.econbiz.de/10013259335