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~isPartOf:"European journal of operational research : EJOR"
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European journal of operational research : EJOR
Journal of advertising research
245
International journal of advertising : the review of marketing communications
221
International journal of advertising : the quarterly review of marketing communications
211
Journal of business research : JBR
193
Journal of advertising : official publication of the American Academy of Advertising
190
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143
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109
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90
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87
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85
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79
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70
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
NBER working paper series
61
International Marketing Review
60
Psychology & marketing
59
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59
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
55
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55
SpringerLink / Bücher
55
Journal of current issues and research in advertising : JCIRA
54
NBER Working Paper
50
Health marketing quarterly
49
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Marketing : ZFP ; journal of research and management
47
Journal of Services Marketing
46
Working paper / National Bureau of Economic Research, Inc.
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Marketing Intelligence & Planning
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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ECONIS (ZBW)
74
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1
Facility placement with sub-aisle design in an existing layout
Zhang, Min
;
Savas, Selçuk
;
Batta, Rajan
;
Nagi, Rakesh
- In:
European journal of operational research : EJOR
197
(
2009
)
1
,
pp. 154-165
Persistent link: https://www.econbiz.de/10003828860
Saved in:
2
The effects of
advertising
, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
3
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
4
Coordinating
advertising
and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
5
Advertising
strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
6
Optimal pricing and
advertising
in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
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7
A game theoretic approach to coordinate pricing and vertical co-op
advertising
in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi
;
Biazaran, Maryam
;
Gharakhani, …
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
Saved in:
8
An analysis of
advertising
and distribution effectiveness
Brissimis, Sophocles N.
;
Kioulafas, K. E.
- In:
European journal of operational research : EJOR
28
(
1987
)
2
,
pp. 175-179
Persistent link: https://www.econbiz.de/10003502067
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9
Recent developments in dynamic
advertising
research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
Saved in:
10
The newsvendor's optimal incentive contracts for multiple advertisers
Wu, Zhengping
;
Crama, Pascale
;
Zhu, Wanshan
- In:
European journal of operational research : EJOR
220
(
2012
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009531547
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