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Decision
384
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104
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Peng, Yi
4
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4
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3
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3
Marttunen, Mika
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Conference on Decision Support Systems <1, 1991, Brügge>
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European journal of operational research : EJOR
NBER working paper series
416
Working paper / National Bureau of Economic Research, Inc.
355
Journal of business research : JBR
336
NBER Working Paper
335
Management science : journal of the Institute for Operations Research and the Management Sciences
318
European Journal of Marketing
263
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260
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259
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226
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International journal of advertising : the quarterly review of marketing communications
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174
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Journal of economic psychology : research in economic psychology and behavioral economics
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Europäische Hochschulschriften / 5
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Technological forecasting & social change : an international journal
131
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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IZA Discussion Paper
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121
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109
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108
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
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ECONIS (ZBW)
454
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1
The effects of
advertising
, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
2
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
3
Coordinating
advertising
and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
4
Advertising
strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
5
Optimal pricing and
advertising
in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
Saved in:
6
A game theoretic approach to coordinate pricing and vertical co-op
advertising
in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi
;
Biazaran, Maryam
;
Gharakhani, …
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
Saved in:
7
An analysis of
advertising
and distribution effectiveness
Brissimis, Sophocles N.
;
Kioulafas, K. E.
- In:
European journal of operational research : EJOR
28
(
1987
)
2
,
pp. 175-179
Persistent link: https://www.econbiz.de/10003502067
Saved in:
8
Recent developments in dynamic
advertising
research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
Saved in:
9
The newsvendor's optimal incentive contracts for multiple advertisers
Wu, Zhengping
;
Crama, Pascale
;
Zhu, Wanshan
- In:
European journal of operational research : EJOR
220
(
2012
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009531547
Saved in:
10
Pulsation in a competitive model of
advertising
-firm's cost interaction
Mesak, Hani I.
;
Bari, Abdullahel
;
Lian, Qin
- In:
European journal of operational research : EJOR
246
(
2015
)
3
,
pp. 916-926
Persistent link: https://www.econbiz.de/10011344381
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