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~isPartOf:"Harvard business review : HBR"
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European management journal
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Best practice der Markenführung
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The journal of brand management : an international journal
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Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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1
The contribution revolution : letting volunteers build your business
Cook, Scott
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003772262
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2
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
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3
Competing against bling
Nason, Stephen
;
Salvacruz, Joseph
;
Stevenson, J. P.
- In:
Harvard business review : HBR
95
(
2017
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10011685852
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4
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
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5
Discretion and complexity in customer focused environments
Angelis, Jannis
;
Parry, Glenn
;
Macintyre, Mairi
- In:
European management journal
30
(
2012
)
5
,
pp. 466-472
Persistent link: https://www.econbiz.de/10009631121
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6
On modeling value constellations to understand complex service system interactions
Kieliszewski, Cheryl A.
;
Maglio, Paul P.
;
Cefkin, Melissa
- In:
European management journal
30
(
2012
)
5
,
pp. 438-450
Persistent link: https://www.econbiz.de/10009631124
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7
The enactment of socially embedded service systems : fear and resourcing in the London Borough of Sutton
Högström, Claes
;
Tronvoll, Bård
- In:
European management journal
30
(
2012
)
5
,
pp. 427-437
Persistent link: https://www.econbiz.de/10009631126
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8
Challenging the orthodoxy of value co-creation theory : a contingent view of co-production in design-intensive business services
Lehrer, Mark
;
Ordanini, Andrea
;
DeFillippi, Robert
; …
- In:
European management journal
30
(
2012
)
6
,
pp. 499-509
Persistent link: https://www.econbiz.de/10009699372
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9
Preserve the luxury or extend the brand?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 173-177
Persistent link: https://www.econbiz.de/10008822984
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10
When your brand is racist
Miller, Joseph C.
;
Stanko, Michael A.
;
Diallo, Mariam D.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 140-145
Persistent link: https://www.econbiz.de/10012508565
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