When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Year of publication: |
September-October 2017
|
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Authors: | Bertini, Marco ; Tavassoli, Nader T. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 95.2017, 5, p. 143-147
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Subject: | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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