Competing against bling
Year of publication: |
May-June 2017
|
---|---|
Authors: | Nason, Stephen ; Salvacruz, Joseph ; Stevenson, J. P. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 95.2017, 3, p. 155-159
|
Subject: | Luxusgüter | Luxury goods | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | China |
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