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European management journal
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Interfaculty for Graduate Studies in Management, Report, R 70/7
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Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
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Thriving through turbulence : lessons from marketing academia and marketing practice
Hoekstra, Janita Cornelia
;
Leeflang, Peter
- In:
European management journal
41
(
2023
)
5
,
pp. 730-743
Persistent link: https://www.econbiz.de/10014495945
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