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~isPartOf:"European research studies"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business research : JBR"
~person:"Guillory, Monica D."
~person:"Gupta, Pranjal"
~person:"Kwon, YoungOk"
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Guillory, Monica D.
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European research studies
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
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2
Emotional expressions in online user reviews : how they influence consumers' product evaluations
Kim, Junyong
;
Gupta, Pranjal
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 985-992
Persistent link: https://www.econbiz.de/10009562205
Saved in:
3
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
4
Attention-grabbing IPOs in early stages for IT firms : an empirical analysis of post-IPO performance
Chang, Young Bong
;
Kwon, YoungOk
- In:
Journal of business research : JBR
109
(
2020
),
pp. 111-119
Persistent link: https://www.econbiz.de/10012238035
Saved in:
5
Ambiguities in valuing information technology firms : do
internet
searches help?
Chang, Young Bong
;
Kwon, YoungOk
- In:
Journal of business research : JBR
92
(
2018
),
pp. 260-269
Persistent link: https://www.econbiz.de/10011925457
Saved in:
6
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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