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The usefulness of online reviews in financial services
Guillory, Monica D.; Lohtia, Ritu; Donthu, Naveen - In: International journal of electronic marketing and … 7 (2016) 1, pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
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Emotional expressions in online user reviews : how they influence consumers' product evaluations
Kim, Junyong; Gupta, Pranjal - In: Journal of business research : JBR 65 (2012) 7, pp. 985-992
Persistent link: https://www.econbiz.de/10009562205
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"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy; Gupta, Pranjal - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749