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Sustainability as a brand power factor in the women's and men's assessment
Wyrwisz, Joanna; Dziwulski, Jacek - In: European research studies 24 (2021) 2, pp. 357-367
Persistent link: https://www.econbiz.de/10012663920
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Changing consumer and brand behavior in the early stages of the COVID-19 pandemic in Russia
Starostin, Vasiliy; Samokhodkin, Evgeniy; Elzon, Alisa - In: European research studies 23 (2020) 4, pp. 531-543
Persistent link: https://www.econbiz.de/10012511256
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How nostalgia affects brand equity? : consumers' attitudes towards nostalgic generational and transgenerational brands
Grębosz-Krawczyk, Magdalena - In: European research studies 23 (2020) 4, pp. 1019-1034
Persistent link: https://www.econbiz.de/10012511306
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Use of modern IT solutions in the HRM activities : process automation and digital employer branding
Kurek, Dorota - In: European research studies 24 (2021) 1, pp. 152-170
Persistent link: https://www.econbiz.de/10012512696
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
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Motivating, caring for employee development and employer branding in diverse companies during the Covid-19 pandemic
Krugiełka, Agnieszka; Kostrzewa-Demczuk, Paulina - In: European research studies 24 (2021) 5, pp. 77-90
Persistent link: https://www.econbiz.de/10012807000
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Impact of personal branding on the development of professional careers of managers
Smolarek, Małgorzata; Dzieńdziora, Joanna - In: European research studies 25 (2022) 1, pp. 133-147
Persistent link: https://www.econbiz.de/10012807192
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The influence of brand trust on consumer loyalty
Rudzewicz, Adam; Strychalska-Rudzewicz, Anna - In: European research studies 24 (2021) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10012666287
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Multi-sided digital platforms' application in SMEs' fashion brands internet-enabled international marketing
Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: European research studies 24 (2021) 3B, pp. 739-748
Persistent link: https://www.econbiz.de/10012666819
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Residents' interest to form a "green" territory brand
Bondarenko, V. A.; Dianova, S. N.; Joom, T. A.; … - In: European research studies 21 (2018) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10012238545