The influence of brand trust on consumer loyalty
Year of publication: |
2021
|
---|---|
Authors: | Rudzewicz, Adam ; Strychalska-Rudzewicz, Anna |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 24.2021, 3, special issue 3, p. 454-470
|
Subject: | Trust | trust dimensions | brand | loyalty | consumer | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenführung | Brand management | Markenimage | Brand image |
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