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The visual arts in society : their role in marketing communication and shaping social attitudes
Marciszewska, Barbara; Marciszewski, Piotr - In: European research studies 24 (2021) 1, pp. 748-762
Persistent link: https://www.econbiz.de/10012512588
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
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A practical analysis of comparative advertising
Woźna-Burdziak, Weronika - In: European research studies 24 (2021) 4B, pp. 1019-1028
Persistent link: https://www.econbiz.de/10012806250
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Cognitive principles and persuasiveness of social anti-drug advertising
Kulikova, Ė. G.; Brusenskaja, L. A. - In: European research studies 21 (2018) 1, pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
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The cognitive neuroscience methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz; Singh, Uma Shankar; Nermend, Kesra - In: European research studies 22 (2019) 4, pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
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Current state and prospects for development of internet advertising in Kazakhstan
Davletova, Maira Turysbekovna; Dulatbekova, Nazym Satbekovna - In: European research studies 20 (2017) 2A, pp. 380-407
Persistent link: https://www.econbiz.de/10012217110
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Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł; Figura, Ćezary; Wojciechowski, Łukasz - In: European research studies 27 (2024), pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna; Biercewicz, Konrad; Borawski, Mariusz; … - In: European research studies 24 (2021) 2B, pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
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Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara; Szydłowska, Wiktoria - In: European research studies 26 (2023) 3, pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
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Digital marketing and digital logistics in consumer communication
T. B., Erokhina; O. A., Mitko; V. V., Troilin - In: European research studies 21 (2018) 2, pp. 861-867
Persistent link: https://www.econbiz.de/10012222037