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Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard; Berg, Bettina; Pop, Nicolae A.; … - In: European retail research 23 (2009) 1, pp. 101-123
Persistent link: https://www.econbiz.de/10003832197
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Consequences of grocery retailer internationalization on KAM organization : research framework and hypotheses
Schlüter, Andrea; Swoboda, Bernhard - In: European retail research 23 (2009) 2, pp. 23-49
Persistent link: https://www.econbiz.de/10003938257
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Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard; Seibel, Christoph; Schlüter, Andrea - In: European retail research 28 (2014) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
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Co-operation activities of middle-sized retailers and manufacturers in the fashion industry : a look at competences, potentials, realization and success factors in value chain acti...
Swoboda, Bernhard; Foscht, Thomas - In: European retail research 28 (2014) 1, pp. 103-118
Persistent link: https://www.econbiz.de/10011285507
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What our name stands for : retail store owners and their employees in store flyer advertising
Swoboda, Bernhard; Elsner, Stefan - In: European retail research 27 (2013) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010348464
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Purchasing the counterfeit : antecedences and consequences from culturally diverse countries
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus - In: European retail research 27 (2013) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10010348466
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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Standardization of front-end offers and back-end processes of international store retailers
Swoboda, Bernhard; Elsner, Stefan - In: European retail research 25 (2011) 2, pp. 39-62
Persistent link: https://www.econbiz.de/10009404798
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Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard; Berg, Bettina; Pop, Nicolae A.; … - In: European retail research 23 (2009) 1, pp. 101-123
Persistent link: https://www.econbiz.de/10009924826
Cover Image
Consequences of grocery retailer internationalization on KAM organization : research framework and hypotheses
Schlüter, Andrea; Swoboda, Bernhard - In: European retail research 23 (2009) 2, pp. 23-49
Persistent link: https://www.econbiz.de/10009924839