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The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland; Mark, Antje; Bley, Sabine - In: European retail research 23 (2009) 1, pp. 21-45
Persistent link: https://www.econbiz.de/10003832148
Cover Image
The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland; Mark, Antje; Bley, Sabine - In: European retail research 23 (2009) 1, pp. 21-45
Persistent link: https://www.econbiz.de/10009924830