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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
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Exploring the rise of fandom in contemporary consumer culture
Sport management review
21
International Journal of Sports Marketing and Sponsorship
19
International journal of sports marketing & sponsorship
15
European Sport management quarterly : ESMQ
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Sport Management Review
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Sport, Business and Management: An International Journal
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World association for sport management series
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International journal of sport management and marketing : IJSMM
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Marketing analysis in sport business : global perspectives
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport marketing in a global environment : strategic perspectives
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Journal of customer behaviour
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Marketing intelligence & planning
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Sport, Business and Management : an international journal ; SBM
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World Association for Sport Management series
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World association for sport management
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Asia Pacific Journal of Marketing and Logistics
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Innovation: organization & management : IOM
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International Journal of Sports Marketing and Sponsorship Ser.
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International journal of hospitality management
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The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
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