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Measuring preferences with hybrid conjoint analysis : the impact of a different number of attributes in the master design
Moore, William L.; Semenik, Richard J. - In: Journal of business research : JBR 16 (1988) 3, pp. 261-274
Persistent link: https://www.econbiz.de/10003634364
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Warum suchen Biotechnologieunternehmen strategische Allianzen? : eine experimentelle Untersuchung
Patzelt, Holger - In: Journal of business economics : JBE 78 (2008) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10003649376
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Eliciting and estimating reservation price : a semi-compensatory approach
Kaplan, Sigal; Bekhor, Shlomo; Shiftan, Yoram - In: Journal of business research : JBR 64 (2011) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10008806349
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Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.; Malhotra, Naresh K.; Smith, Allen E. - In: Journal of business research : JBR 16 (1988) 4, pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
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Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna; Rummel, Paul; Hauser, John R. - In: Journal of business research : JBR 60 (2007) 8, pp. 848-857
Persistent link: https://www.econbiz.de/10003499812
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Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras - In: Journal of business research : JBR 60 (2007) 8, pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
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Measuring the part worth of the mode of transport in a trip package : an extended Bradley-Terry model for paired-comparison conjoint data
Hatzinger, Rainhold; Mazanec, Josef A. - In: Journal of business research : JBR 60 (2007) 12, pp. 1290-1302
Persistent link: https://www.econbiz.de/10003571185
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Website attributes that increase consumer purchase intention : a conjoint analysis
Chen, Ying-hueih; Hsu, I-chieh; Lin, Chia-chen - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1007-1014
Persistent link: https://www.econbiz.de/10008652816
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Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA)
Meißner, Martin; Decker, Reinhold; Adam, Nadine - In: Journal of business economics : JBE 81 (2011) 4, pp. 423-446
Persistent link: https://www.econbiz.de/10008991395
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Betriebsformen im Automobilhandel : Resultate einer empirischen Untersuchung
Faßnacht, Martin; Stallkamp, Christian; Lampl, Ludwig; … - In: Journal of business economics : JBE 81 (2011) 11, pp. 1181-1203
Persistent link: https://www.econbiz.de/10009373569