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Beliefs and consumer search in a vertical industry
Janssen, Maarten C. W.; Shelegia, Sandro - 2018
Persistent link: https://www.econbiz.de/10011917920
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An information stock model of customer behavior in multichannel customer support services
Netessine, Serguei; Jerath, Kinshuk; Kumar, Anuj - 2014 - Rev. vers. of 2014/06/TOM
Persistent link: https://www.econbiz.de/10010485731
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Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre (contributor); Mohan, Bhavya (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010485899
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Heterogeneous consumers and fiscal policy shocks
Anderson, Emily; Inoue, Atsushi; Rossi, Barbara - 2015 - Updated version: December 2015
Persistent link: https://www.econbiz.de/10011442247
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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Questioning conventional wisdom about competition in differentiated markets
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257
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Going with your "gut feeling" : the importance and functional significance of affective cues in consumer judgement and choice
Darke, Peter R. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715931
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A meta analysis of the willingness-to-accept and willingness-to-pay disparity
Sayman, Serdar (contributor); Önçüler, Ayse (contributor) - 2002 - [Elektronische Ressource], rev. version of 2001/71/MKT/TM
Persistent link: https://www.econbiz.de/10001716440