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Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T. (contributor);  … - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
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Optimization conjoint models for consumer heterogeneity
Evgeniou, Theodoros (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002342719
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The targeting of advertising
Iyer, Ganesh (contributor); Soberman, David A. (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
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Optimal timing of introduction for sequential generations of new products with consumer learning and expectations
Banerjee, Sumitro (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719469
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Currency numerosity effects on the perceived value of transactions
Soman, Dilip (contributor); Wertenbroch, Klaus (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719515
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Immigration, family responsibilities and the labor supply of skilled native women
Farré, Lídia; González, Libertad; Ortega, Francesc - 2009
Persistent link: https://www.econbiz.de/10008663660
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Emotion and reason in everyday risk perception
Hogarth, Robin M.; Portell, Mariona; Cuxart, Anna; … - 2009 - rev.
Persistent link: https://www.econbiz.de/10008663664
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Vaccine marketing
Angelmar, Reinhard; Morgon, Pierre A. - 2012
Persistent link: https://www.econbiz.de/10009572811
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Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi; Wertenbroch, Klaus - 2011
Persistent link: https://www.econbiz.de/10008901912