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Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 3-20). 2023
Persistent link: https://www.econbiz.de/10013543042
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Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea; Di Matteo, Serena; Amatulli, Cesare - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 23-45). 2023
Persistent link: https://www.econbiz.de/10013543047
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Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast fashion influencers on Instagram
Tanyatip Kharuhayothin; Yupin Patarapongsant - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 77-108). 2023
Persistent link: https://www.econbiz.de/10013543212
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Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023
Persistent link: https://www.econbiz.de/10013543213
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Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 267-278). 2023
Persistent link: https://www.econbiz.de/10013543251
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Fashion weeks and customer experiences in emerging markets
Jacob, Ruth - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 47-75). 2023
Persistent link: https://www.econbiz.de/10013543052
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Sustainability and the supply chain
Mackie, Linda; Campbell, Deborah - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 163-220). 2023
Persistent link: https://www.econbiz.de/10013543227
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Sustainable fashion in Ghana : an exploratory study of fashion designers' knowledge, practices and challenges
Adjabeng, Harriet Ann - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 221-236). 2023
Persistent link: https://www.econbiz.de/10013543241
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Sustainable fashion : the case of a Mexican BCorp
Camacho, Gloria - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 237-263). 2023
Persistent link: https://www.econbiz.de/10013543248
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Communication of CSR practices and apparel industry in India : perspectives of companies and consumers
Adapa, Sujana; Yarram, Subba Reddy - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 137-161). 2023
Persistent link: https://www.econbiz.de/10013543216