Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public...

Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...

Chapter 1: Introduction -- Chapter 2: MNEs and Multinational Corporate Governance -- Chapter 3: Theoretical Framework for Multinational Corporate Governance -- Chapter 4: Multinational Corporate Governance – A Network Governance Framework -- Chapter 5: Foreign Subsidiary Governance -- Chapter...

Part 1: Introduction -- 1. Unique Implications of Crises and Disruptions for International Business: How MNEs Are Exposed to Crises and Mitigate Their Effects -- Part-2: Multi-Stakeholder Pressures and Political Conflict -- 2. Speculation in International Crises: Report from the Gulf -- 3....

Part I Introduction to Megatrends -- Megatrends in International Business: An Introduction to the Theme -- Megatrends and International Business -- Part II Entrepreneurship Trends -- Trends in International Entrepreneurship -- IGOs and Entrepreneurship: Understanding the Impact of Policy...

Sharing information and knowledge, co-innovating with clients, communities, and competitors and adopting cognitive technology, robo advisors, crowdfunding, and blockchain reflect current socio-economic behaviour. Emerging growth regions in Asia, demographic shifts, intergenerational wealth...

This book examines the impact of multinational enterprises (MNEs) on local economies, and presents selected case studies of MNEs operating in low income countries. By balancing external social and environmental costs against its corresponding benefits, the book demonstrates that MNEs can have a...

1. China and its New Position in the World Economy -- 2.China's Economic Growth and its Main Sources -- 3. The Growing Importance of China in Global Trade -- 4. FDI as a Driving Force of China's Expansion -- 5. The Importance of the Energy Sector in China's Growth Strategy -- Quo Vadis China