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IT competence-enabled business performance and competitive advantage

Pérez-Aróstegui, Maria N.; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 109-138). 2014

Persistent link: https://www.econbiz.de/10010233096

Online advertising intrusiveness and consumers' avoidance behaviors

Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 565-586). 2014

Persistent link: https://www.econbiz.de/10010234029

An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks

Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 523-564). 2014

Persistent link: https://www.econbiz.de/10010234031

The concept of flow in online consumer behavior

Esteban-Millat, Irene; Martínez-López, Francisco J.; … - In: Handbook of strategic e-business management, (pp. 371-402). 2014

Persistent link: https://www.econbiz.de/10010234041

Online consumption motivations : an integrated theoretical delimitation and refinement based on qualitative analyses

Martínez-López, Francisco J.; Pla-García, Cintia; … - In: Handbook of strategic e-business management, (pp. 347-370). 2014

Persistent link: https://www.econbiz.de/10010234042

The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs) : the non-linear effects of customer orientation

Lengler, Jorge F. B.; Sousa, Carlos M. P.; Perin, … - In: International small business journal : researching … 34 (2016) 5, pp. 701-727

Persistent link: https://www.econbiz.de/10011528107

Corporate disclosure strategies on company websites : reviewing opportunistic practices

Guillamón-Saorín, Encarna; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 957-975). 2014

Persistent link: https://www.econbiz.de/10010234590

The pervasive influence of electronic word of mouth (eWOM) on today's social consumer

Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 821-839). 2014

Persistent link: https://www.econbiz.de/10010234600

Social Media Monetization : Platforms, Strategic Models and Critical Success Factors

Martínez-López, Francisco J.; Li, Yangchun; Young, … - 2022

Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How...

Persistent link: https://www.econbiz.de/10013373458