Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How...

Intro -- OLIVE-OIL PURCHASE BEHAVIOUR: CULTURE AND FOOD HABITS -- OLIVE-OIL PURCHASE BEHAVIOUR: CULTURE AND FOOD HABITS -- CONTENTS -- PREFACE -- Chapter 1 INTRODUCTION -- Chapter 2 FOOD CHOICE RESEARCH. ASPECTS INFLUENCING OLIVE-OIL CONSUMER CHOICE -- 2.1. FOOD HABITS AND CONSUMER BEHAVIOR --...