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Augmented reality is human-like : how the humanizing experience inspires destination brand love
Huang, Tseng-Lung; Liu, Ben Shaw-ching - In: Technological forecasting & social change : an … 170 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012805983
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Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka; Kunz, Reinhard E.; Baier, Daniel - In: Technological forecasting & social change : an … 145 (2019), pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
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Intelligent cathedrals : using augmented reality, virtual reality, and artificial intelligence to provide an intense cultural, historical, and religious visitor experience
Allal-Chérif, Oihab - In: Technological forecasting & social change : an … 178 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013349127
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Exploring the role of augmented reality in purchase intention : through flow and immersive experience
Pathak, Kanishka; Prakash, Gyan - In: Technological forecasting & social change : an … 196 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014476883