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Beziehungsmarketing
102
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102
Deutschland
70
Germany
69
Theorie
68
Theory
68
Kundenmanagement
28
Consumer behaviour
25
Konsumentenverhalten
25
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17
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17
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16
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11
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Mengue Nkoa, Clément U.
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Georg, Björn
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Martens, Tobias von
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Möller, Matthias
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Schaller, Christian
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Sjurts, Insa
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Stieglitz, Nils
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Gabler Edition Wissenschaft
Journal of business research : JBR
684
Journal of retailing and consumer services
633
Industrial marketing management : the international journal for industrial and high-tech firms
415
International journal of hospitality management
314
SpringerLink / Bücher
303
Telecommunications policy : the international journal of digital economy, data sciences and new media
283
The journal of services marketing
233
The journal of business & industrial marketing
201
The service industries journal
196
Journal of strategic marketing
179
Journal of the Academy of Marketing Science
176
International journal of electronic customer relationship management : IJECRM
154
Technological forecasting & social change : an international journal
144
International journal of contemporary hospitality management
130
Journal of marketing
130
Journal of travel and tourism marketing
128
Tourism management : research, policies, practice
128
Journal of hospitality marketing & management
125
Journal of service research : JSR
119
Asia Pacific journal of marketing and logistics
117
Psychology & marketing
114
Cogent business & management
113
Journal of retailing
111
Marketing intelligence & planning
111
The journal of product & brand management
111
Journal of service management
109
The journal of brand management : an international journal
108
European Journal of Marketing
107
Journal of Business & Industrial Marketing
105
European journal of marketing : EJM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Services marketing quarterly
100
International journal of business information systems : IJBIS
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
The international journal of bank marketing : IJBM
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Service business
93
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
Journal of marketing management : MM
86
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ECONIS (ZBW)
116
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1
Mobile support in customer loyalty management : an architectural framework
Zeidler, Christian
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003775340
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2
Innovationsexperimente : kundenintegrierendes Vorgehensmodell zur Entwicklung mobiler Dienste bei diskontinuierlichen Innovationen
Möller, Matthias
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280474
Saved in:
3
Innovationsexperimente : Kundenintegrierendes Vorgehensmodell zur Entwicklung mobiler Dienste bei diskontinuierlichen Innovationen
Möller, Matthias
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515431
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4
Flatrates und die Faszination grenzenlosen Konsums : eine empirische Studie in der Mobilfunkbranche
Heidenreich, Sven Peter
;
Huber, Frank
;
Vogel, Johannes
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716444
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5
Bedürfnisorientierte Marktstrukturanalyse für technische Innovationen : eine empirische Untersuchung am Beispiel Mobile Commerce
Reichardt, Tina
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003646604
Saved in:
6
Die bilanzielle Behandlung von Handy-Subventionen bei Mobilfunkunternehmen
Coenenberg, Alexandra
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449573
Saved in:
7
Einflussfaktoren des Internationalisierungserfolgs von Mobilfunknetzbetreibern
Jakopin, Nejc Martin
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003375284
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8
Event-driven mobile financial Information-Services : design of an intraday decision support System
Muntermann, Jan
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498296
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9
Management of innovation in network industries : the mobile Internet in Japan and Europe
Haas, Michael
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003290540
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10
Der Mobilfunkmarkt im Umbruch : eine innovationsökonomische und unternehmensstrategische Analyse
Gerum, Elmar
;
Sjurts, Insa
;
Stieglitz, Nils
-
2005
-
1. Aufl., Nachdr.
Persistent link: https://www.econbiz.de/10002578985
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