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Gabler Edition Wissenschaft
Journal of advertising research
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ECONIS (ZBW)
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Marktstrategisches Erfolgsmanagement und internes Rechnungswesen
Erner, Michael
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1997
Persistent link: https://www.econbiz.de/10000965294
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2
Kundenwertbasierte Effizienzmessung : Der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515474
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3
Kundenwertbasierte Effizienzmessung : der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C.
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408717
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4
Crossmedia-Management
Schneider, Martin
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2007
-
1. Auflage
Persistent link: https://www.econbiz.de/10003530503
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5
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
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6
Werbung im thematisch passenden Medienkontext : theoretische Grundlagen und empirische Befunde am Beispiel von
Fernsehwerbung
Sieglerschmidt, Sebastian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729346
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