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Marketing management
75
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39
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38
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19
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9
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Cooper, Katrin
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2
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1
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1
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1
Bacher, Matthias Richard
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Gabler Edition Wissenschaft
Journal of business research : JBR
364
Industrial marketing management : the international journal for industrial and high-tech firms
258
European Journal of Marketing
230
Strategic Direction
211
Journal of strategic marketing
199
SpringerLink / Bücher
184
Journal of Consumer Marketing
154
Journal of marketing management : MM
154
Marketing Intelligence & Planning
144
European journal of marketing : EJM
143
Europäische Hochschulschriften / 5
120
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115
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113
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110
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104
Journal of Social Marketing
93
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92
Journal of Product & Brand Management
85
Journal of retailing and consumer services
81
Journal of Business & Industrial Marketing
79
International Marketing Review
78
International Journal of Bank Marketing
72
Springer eBook Collection
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International review on public and non-profit marketing
64
The journal of brand management : an international journal
63
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Journal of nonprofit & public sector marketing
58
Lehrbuch
58
Journal of Services Marketing
53
The marketing review
53
Journal of advertising research
52
Business horizons
51
Psychology & marketing
51
Management Decision
50
Asia Pacific journal of marketing and logistics
49
International marketing review
47
Health marketing quarterly
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
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ECONIS (ZBW)
78
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1
Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
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2
Nonprofit-Marketing von Entwicklungshilfe-Organisationen : Grundlagen, Strategie, Maßnahmen
Cooper, Katrin
-
1994
Persistent link: https://www.econbiz.de/10000412298
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3
Verbandsmarketing : Ausgestaltung der Marketing-Instrumente von Wirtschaftsverbänden
Mono, Matthias
-
1994
Persistent link: https://www.econbiz.de/10000414947
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4
Nonprofit-Marketing von Entwicklungshilfe-Organisationen : Grundlagen ; Strategie ; Maßnahmen
Cooper, Katrin
-
1994
Persistent link: https://www.econbiz.de/10000882954
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5
Strategische Produktions- und Distributionsplanung : betriebliche Standortoptimierung bei degressiv verlaufenden Produktionskosten
Schildt, Birgit
-
1994
Persistent link: https://www.econbiz.de/10000892766
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6
Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten
-
1996
Persistent link: https://www.econbiz.de/10000590466
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7
Marketing-Konzeption für Telekommunikationssysteme
Wolf, Thomas
-
1995
Persistent link: https://www.econbiz.de/10000321929
Saved in:
8
Die Wirkung absatzpolitischer Instrumente : Metaanalyse empirischer Forschungsarbeiten
Mauerer, Nikolaus
-
1995
Persistent link: https://www.econbiz.de/10000321963
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9
Management strategischer Innovationsfelder : prozeßbasierte Integration markt- und technologieorientierter Instrumente
Schlegelmilch, Guido
-
1999
Persistent link: https://www.econbiz.de/10000679754
Saved in:
10
Bedeutende Kunden : Analyse und Gestaltung von langfristigen Anbieter-Nachfrager-Beziehungen auf industriellen Märkten
Rieker, Stephen A.
-
1995
Persistent link: https://www.econbiz.de/10000539296
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