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In keeping with the demands of the contemporary globalising digital era, communication is heavily supported by the …
Persistent link: https://www.econbiz.de/10010940561
Along with the appearance of the informational technology, social networks and online shops, communication has received … a new meaning, a new aspect and a new set of rules. It seems that the act of communication has completely moved on the … offers interactive communication with instant feedback from the consumers when they shop on line. Such knowledge is essential …
Persistent link: https://www.econbiz.de/10010940596
other words to be more efficient. Survival in a competitive environment, greatly depends on encouraging communication within …
Persistent link: https://www.econbiz.de/10010940638
, inclusion, control, harmony. Communication maintains mutual cooperation and properly manages the various problems that may rise …
Persistent link: https://www.econbiz.de/10010940707
Communication strategies, the nature and content are derived in relation to other strategies, more general subject of … as a strategic mix variable. Consequently, communication strategies through events, in the current economic crisis, occur … as part of the communication mix. Organizations have to find new means to reach the public and to determine them to adopt …
Persistent link: https://www.econbiz.de/10010925850
time, the reporting of the acquired results is delivered in the opposite direction. It is obvious that the communication … with the level of the action(s). To be efficient and effective the communication between the levels and horizontally has to … communication on the process of management. …
Persistent link: https://www.econbiz.de/10010925891
on responsible tourism. It is meant to show that communication plays a key role in tourism in the current international …
Persistent link: https://www.econbiz.de/10010925987
Loyalty programs have recently become one of the most popular methods for maintaining customers. In this context, the main aim of this article is a trial of showing the role of loyalty management in a Polish company in the frame of a case study.
Persistent link: https://www.econbiz.de/10010839019
Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational...
Persistent link: https://www.econbiz.de/10010839024
known fact, however how does this influence take place has been and still is one of the studies of communication scientists …
Persistent link: https://www.econbiz.de/10010632194