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Redesigning product lines with conjoint analysis : how Sunbeam does it
Page, Albert L. - In: The journal of product innovation management : an … 4 (1987) 2, pp. 120-137
Persistent link: https://www.econbiz.de/10001045984
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Using exploratory and exploitative market learning for new product development
Kim, Namwoon; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 27 (2010) 4, pp. 519-536
Persistent link: https://www.econbiz.de/10003980064
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Procedural justice climate in new product development teams : antecedents and consequences
Akgün, Ali E.; Keskin, Halit; Byrne, John C. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1096-1111
Persistent link: https://www.econbiz.de/10008736781
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New product development 2.0 : preference markets - how scalable securities markets identify winning products concepts and attributes
Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 937-954
Persistent link: https://www.econbiz.de/10008736820
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How cloudy a crystal ball : a psychometric assesssment of concept testing
Peng, Ling; Finn, Adam - In: The journal of product innovation management : an … 27 (2010) 2, pp. 238-252
Persistent link: https://www.econbiz.de/10003946161
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New venture performance in China, Japan, and the United States : the impact of formalized market information processes
Kawakami, Tomoko; MacLachlan, Douglas L.; Stringfellow, Anne - In: The journal of product innovation management : an … 29 (2012) 2, pp. 275-287
Persistent link: https://www.econbiz.de/10009504611
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Achieving fit between learning and market orientation : implications for new product performance
Yannopoulos, Peter; Auh, Seigyoung; Mengüç, Bülent - In: The journal of product innovation management : an … 29 (2012) 4, pp. 531-545
Persistent link: https://www.econbiz.de/10009559948
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Subproblem decomposition : an exploratory research method for effective incremental new product development
Ruiz, Dirk; Jain, Dipak; Grayson, Kent - In: The journal of product innovation management : an … 29 (2012) 3, pp. 385-404
Persistent link: https://www.econbiz.de/10009559969
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Leveraging social network sites in new product development : opportunity or hype?
Roberts, Deborah L.; Candi, Marina - In: The journal of product innovation management : an … 31 (2014), pp. 105-117
Persistent link: https://www.econbiz.de/10010437210
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Breakthrough scanning, supplier knowledge exchange, and new product development performance
Cousins, Paul D.; Lawson, Benn; Petersen, Kenneth J.; … - In: The journal of product innovation management : an … 28 (2011) 6, pp. 930-942
Persistent link: https://www.econbiz.de/10009387773