Kashif, Muhammad; Altaf, Umair; Ayub, Hafiz M.; Asif, Umer - In: Global Business Review 15 (2014) 4, pp. 677-693
Research studies investigating service quality in organizations have popularized various tools. However, the usefulness of these tools in cross-cultural settings has been challenged and needs further investigation. The purpose of this study is to examine the efficacy of PAKSERV in deciphering...