Han, Jang Heon; An, Kab Soo - In: Global business and finance review 27 (2022) 2, pp. 1-13
Purpose: This study explored strategies aimed at revitalizing wellness tourism in the post-coronavirus 2019 (COVID-19 …) era, and investigated consumer perceptions of wellness tourism before and after the outbreak of COVID-19. Design …/methodology/approach: Keywords pertaining to wellness tourism were extracted from social media platforms, such as Naver, Daum, and the social network …