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~isPartOf:"Global business review"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business ethics : JOBE"
~language:"eng"
~subject:"Brand image"
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Brand image
Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
84
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Customer satisfaction
42
Kundenzufriedenheit
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Internet marketing
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Online-Marketing
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Global business review
International journal of electronic marketing and retailing : IJEMR
Journal of business ethics : JOBE
Journal of business research : JBR
102
The journal of product & brand management
78
The journal of brand management : an international journal
69
Journal of retailing and consumer services
68
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of marketing communications
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
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ECONIS (ZBW)
25
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1
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
2
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
3
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
4
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Saved in:
5
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
6
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
7
The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin
;
Conduit, Jodie
;
Quester, Pascale G.
; …
- In:
Journal of business ethics : JOBE
127
(
2015
)
3
,
pp. 643-659
Persistent link: https://www.econbiz.de/10010503918
Saved in:
8
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
9
Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene
;
Bayarassou, Oula
;
Ghrib, Hela
- In:
Global business review
18
(
2017
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
Saved in:
10
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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