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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar; Pattanayak, Jamini Kanta - In: Global business review 17 (2016) 5, pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
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Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay; Thanigan, Jayanthi - In: Global business review 17 (2016) 6, pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
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Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush; Riasi, Arash - In: International journal of internet marketing and … 14 (2020) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
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Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene; Bayarassou, Oula; Ghrib, Hela - In: Global business review 18 (2017) 3, pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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A branding model for web search engines
Zhang, Lu; Jansen, Bernard J.; Mattila, Anna S. - In: International journal of internet marketing and … 7 (2012) 3, pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
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Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi - In: Global business review 14 (2013) 4, pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
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Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity
Ordanini, Andrea; Rubera, Gaia - In: International journal of internet marketing and … 4 (2007) 1, pp. 4-25
Persistent link: https://www.econbiz.de/10003560099