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~isPartOf:"Global business review"
~isPartOf:"International journal of market research"
~subject:"Brand image"
~subject:"Markentreue"
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Brand image
Markentreue
Beziehungsmarketing
56
Relationship marketing
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Consumer behaviour
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42
Customer satisfaction
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Kundenzufriedenheit
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Beig, Faseeh Amin
2
Bagheri, Mohsen
1
Bapat, Dhananjay
1
Basu, Protik
1
Bayarassou, Oula
1
Becheur, Imene
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1
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Global business review
International journal of market research
Journal of business research : JBR
111
The journal of product & brand management
84
Journal of retailing and consumer services
77
The journal of brand management : an international journal
71
International journal of hospitality management
41
Asia Pacific journal of marketing and logistics
31
Cogent business & management
28
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
International journal of internet marketing and advertising : IJIMA
21
Journal of strategic marketing
21
European journal of marketing : EJM
19
Marketing intelligence & planning
18
International journal of contemporary hospitality management
17
Journal of hospitality marketing & management
17
Journal of promotion management : innovations in planning and applied research
17
Journal of marketing management : MM
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
Journal of marketing communications
13
Journal of the Academy of Marketing Science
12
SpringerLink / Bücher
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Pakistan journal of commerce and social sciences
10
The IUP journal of brand management : IJBRM
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of Islamic marketing
9
Journal of business ethics : JOBE
9
Journal of fashion marketing and management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing letters : a journal of research in marketing
9
The journal of consumer marketing
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ECONIS (ZBW)
18
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1
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
2
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
3
Customer experience, not brands will be on the iron throne
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
Saved in:
4
An integrative typology of relational benefits and costs in social media brand pages
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Omar, Suha
- In:
International journal of market research
62
(
2020
)
2
,
pp. 216-233
Persistent link: https://www.econbiz.de/10012214136
Saved in:
5
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
6
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
7
Reviving consumer-alienation in the discourse of consumers' negativity
Junaid, Muhammad
;
Hou, Fujun
;
Hussain, Khalid
- In:
International journal of market research
61
(
2019
)
6
,
pp. 568-570
Persistent link: https://www.econbiz.de/10012172441
Saved in:
8
Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene
;
Bayarassou, Oula
;
Ghrib, Hela
- In:
Global business review
18
(
2017
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
Saved in:
9
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
Saved in:
10
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
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