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~isPartOf:"Global business review"
~language:"eng"
~subject:"AHP approach"
~subject:"Brand image"
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AHP approach
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Beig, Faseeh Amin
2
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Global business review
Journal of business research : JBR
103
The journal of product & brand management
78
Journal of retailing and consumer services
69
The journal of brand management : an international journal
69
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
29
Cogent business & management
27
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
Journal of hospitality marketing & management
17
International journal of contemporary hospitality management
15
Journal of promotion management : innovations in planning and applied research
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of marketing communications
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of the Academy of Marketing Science
12
European journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
International journal of electronic customer relationship management : IJECRM
9
Journal of business ethics : JOBE
9
Pakistan journal of commerce and social sciences
9
International journal of electronic marketing and retailing : IJEMR
8
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
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ECONIS (ZBW)
11
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1
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
Saved in:
2
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
3
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Identifying the critical success factors of telecom switching barriers using the AHP
Jacob, Reuban
;
Subramoniam, Suresh
- In:
Global business review
22
(
2021
)
3
,
pp. 767-779
Persistent link: https://www.econbiz.de/10012591413
Saved in:
6
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
7
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
8
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
9
Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene
;
Bayarassou, Oula
;
Ghrib, Hela
- In:
Global business review
18
(
2017
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
Saved in:
10
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
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