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~isPartOf:"Global business review"
~language:"eng"
~subject:"Brand image"
~subject:"Privatkundengeschäft"
~type_genre:"Article in journal"
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Brand image
Privatkundengeschäft
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
23
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23
Brand management
11
Customer satisfaction
11
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Beig, Faseeh Amin
2
Arif, Imtiaz
1
Aslam, Wajeeha
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Bapat, Dhananjay
1
Bayarassou, Oula
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Becheur, Imene
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Sondhi, Neena
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Global business review
Journal of business research : JBR
103
The journal of product & brand management
78
Journal of retailing and consumer services
77
The journal of brand management : an international journal
70
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
30
Cogent business & management
27
The international journal of bank marketing : IJBM
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
20
Marketing intelligence & planning
20
European journal of marketing : EJM
19
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
The journal of services marketing
14
Journal of financial services marketing : JFSM
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Journal of business ethics : JOBE
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of service management
9
Pakistan journal of commerce and social sciences
9
Services marketing quarterly
9
The international review of retail, distribution and consumer research
9
European research studies
8
International review on public and non-profit marketing
8
Journal of internet commerce
8
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ECONIS (ZBW)
13
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1
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
Saved in:
2
Business orientation of Indian consumer banking
Kaur, Gurjeet
;
Gupta, Shruti
- In:
Global business review
13
(
2012
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10009671745
Saved in:
3
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
4
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
5
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
6
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
7
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
8
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
9
Summarizing factors of customer experience and building a structural model using total interpretive structural modelling technology
Sharma, Meenakshi
;
Tiwari, Prakash C.
;
Chaubey, D. S.
- In:
Global business review
17
(
2016
)
3
,
pp. 730-741
Persistent link: https://www.econbiz.de/10011603209
Saved in:
10
The effect of ATM service quality on customer satisfaction and customer loyalty : an empirical analysis
Aslam, Wajeeha
;
Tariq, Ayesha
;
Arif, Imtiaz
- In:
Global business review
20
(
2019
)
5
,
pp. 1155-1178
Persistent link: https://www.econbiz.de/10012137565
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