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Global business review
2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding
161
Working Papers / Departamento de Gestão e Economia, Instituto Politécnico de Leiria
100
MPRA Paper
89
Journal of Product & Brand Management
78
Administrative Sciences
65
International Conference on Management (ICM 2011) Proceeding
65
Journal of business research : JBR
53
Journal of retailing and consumer services
46
Annual Summit on Business and Entrepreneurial Studies (ASBES 2011) Proceeding
42
European Journal of Marketing
36
The journal of product & brand management
35
The journal of brand management : an international journal
32
Journal of Consumer Marketing
30
Journal of Global Management
27
International journal of hospitality management
22
Journal of Global Business and Economics
22
Asia Pacific journal of marketing and logistics
20
European journal of marketing : EJM
17
Psychology & marketing
17
Cogent business & management
16
Marketing Intelligence & Planning
15
Working Papers in Business, Management and Finance
15
Istanbul Business Research (IBR)
14
Journal of travel and tourism marketing
14
International Journal of Contemporary Hospitality Management
13
International Journal of Retail & Distribution Management
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Marketing intelligence & planning
13
Asia Pacific Journal of Marketing and Logistics
12
Cogent Business & Management
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Economics Bulletin
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Estrategias del poder. Grupos económicos en el Perú
12
International Journal of Sports Marketing and Sponsorship
12
International journal of internet marketing and advertising : IJIMA
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Journal of Services Marketing
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1
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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2
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
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3
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
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4
Different impacts of advertising appeals on advertising attitude for high and low
involvement
products
Akbari, Mahsa
- In:
Global business review
16
(
2015
)
3
,
pp. 478-493
Persistent link: https://www.econbiz.de/10011409302
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5
Exploring employee engagement : a way to better business performance
Gupta, Neha
;
Sharma, Vandna
- In:
Global business review
17
(
2016
)
3
,
pp. 45-63
Persistent link: https://www.econbiz.de/10011603662
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6
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
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7
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
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8
An empirical analysis of the effect of a retailers loyalty programme on their customers' loyalty
Chhabra, Sakhhi
- In:
Global business review
18
(
2017
)
2
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011741251
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9
Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
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10
Corporate social responsibility towards purchase intention across regional identity : a comparison between South Asia and Southeast Asia during COVID-19
Arachchi, H. A. D. M.
;
Samarasinghe, G. D.
- In:
Global business review
23
(
2022
)
6
,
pp. 1424-1461
Persistent link: https://www.econbiz.de/10013479690
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