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Experiencing flavourful fun : delighting customers the RB way
Sondhi, Neena - In: Global business review 16 (2015) 2, pp. 348-350
Persistent link: https://www.econbiz.de/10011410135
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An empirical analysis of purchase behaviour for football ancillaries : an emerging market perspective
Basu, Rituparna; Sondhi, Neena - In: Global business review 16 (2015) 5, pp. 879-890
Persistent link: https://www.econbiz.de/10011410162
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Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena; Chawla, Deepak - In: Global business review 22 (2021) 1, pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
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Attitude and consumption patterns of the Indian chocolate consumer : an exploratory study
Chawla, Deepak; Sondhi, Neena - In: Global business review 17 (2016) 6, pp. 1412-1426
Persistent link: https://www.econbiz.de/10011665187
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Multidimensional assessment of Internet addiction : scale development and validation
Sondhi, Neena; Joshi, Himanshu - In: Global business review 25 (2024) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10014634151
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Process of impulse buying : a qualitative exploration
Mittal, Sheetal; Sondhi, Neena; Chawla, Deepak - In: Global business review 19 (2018) 1, pp. 131-146
Persistent link: https://www.econbiz.de/10011800222
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Jonathan Wilson, Essentials of Business Research-A Guide to Doing Your Research Project. New Delhi: SAGE Publications India Pvt Ltd, 2010, 316 pp. Rs 495 (ISBN: 978-81-321-0567-1[P...
Sondhi, Neena - In: Global business review 12 (2011) 2, pp. 343-345
Persistent link: https://www.econbiz.de/10009016615
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Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna; Sondhi, Neena - In: Global business review 23 (2022) 5, pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269