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ECONIS (ZBW)
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1
Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena
;
Chawla, Deepak
- In:
Global business review
22
(
2021
)
1
,
pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
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2
Consumer perception of brand personality : an empirical evidence from
India
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Global business review
17
(
2016
)
2
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
Saved in:
3
Factors affecting consumers' purchase behaviour for health and wellness food products in an emerging market
Ali, Tabassum
;
Alam, Aftab
;
Ali, Jabir
- In:
Global business review
22
(
2021
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012483231
Saved in:
4
Looking through the glass of Indian culture : consumer behaviour in modern and postmodern era
Rehman, Varisha
- In:
Global business review
18
(
2017
)
3
,
pp. 19-37
Persistent link: https://www.econbiz.de/10011745463
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5
Indian ecological consumer market profile
Singh, Devinder Pal
- In:
Global business review
12
(
2011
)
3
,
pp. 447-457
Persistent link: https://www.econbiz.de/10009381489
Saved in:
6
Are they really different? : a study on apparel shoppers' retail format perception in USA and
India
Basu, Rituparna
- In:
Global business review
16
(
2015
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011309945
Saved in:
7
Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
Global business review
14
(
2013
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
Saved in:
8
Retail participation in health insurance : a model of consumer preferences
Thomas, K. T.
;
Sakthivel, R.
- In:
Global business review
16
(
2015
)
6
,
pp. 997-1011
Persistent link: https://www.econbiz.de/10011437622
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9
Parent's opinion of children's influence in purchase decisions : a comparative analysis between rural and urban Delhi
Batra, Dharminder Kumar
;
Ali, Akhter
- In:
Global business review
16
(
2015
)
6
,
pp. 1100-1111
Persistent link: https://www.econbiz.de/10011437627
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10
Customer relationship for electronic payment products : an empirical inverstigation in
India
Bapat, Dhananjay
- In:
Global business review
13
(
2012
)
1
,
pp. 137-151
Persistent link: https://www.econbiz.de/10009513992
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