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Organizational citizenship behaviour creating competitive advantage in Indian health care industry : the moderating role of HR practices
Ranjhan, Sunil; Mallick, Eeman - In: Global business review 19 (2018) 5, pp. 1275-1289
Persistent link: https://www.econbiz.de/10011929721
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Research and development teams as a perennial source of competitive advantage in the innovation adoption process
Lenka, Usha; Gupta, Minisha; Sahoo, Debashish Kumar - In: Global business review 17 (2016) 3, pp. 700-711
Persistent link: https://www.econbiz.de/10011603140
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Impact of advertising intensity on market risk of a firm : a study on the Indian consumer goods sector
Tripathi, Shalini Nath; Misra, Dheeraj; Siddiqui, Masood - In: Global business review 21 (2020) 6, pp. 1376-1386
Persistent link: https://www.econbiz.de/10012388969
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Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad; Shoib, Mohd Shah; … - In: Global business review 19 (2018) 6, pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
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Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P. - In: Global business review 18 (2017) 3, pp. 38-51
Persistent link: https://www.econbiz.de/10011745471
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Competitiveness : review, reflections and directions
Bhawsar, Pragya; Chattopadhyay, Utpal - In: Global business review 16 (2015) 4, pp. 665-679
Persistent link: https://www.econbiz.de/10011409538
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Implementation of supply chain management practices : the role of transformational leadership
Birasnav, M. - In: Global business review 14 (2013) 2, pp. 329-342
Persistent link: https://www.econbiz.de/10010394692
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Entrepreneurs' competencies and competitive advantages : a study on Malaysian microenterprises
Syed Ali Fazal; Al-Mamun, Abdullah; Ghazali Ahmad; … - In: Global business review 23 (2022) 1, pp. 61-74
Persistent link: https://www.econbiz.de/10012822089
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Differentials in information technology professional category and turnover propensity : a study
Chakrabarti, Subhendu; Guha, Sumana - In: Global business review 17 (2016) 3, pp. 90-106
Persistent link: https://www.econbiz.de/10011603754
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Understanding role of market-orientated IT competence and knowledge sharing mechanism in gaining competitive advantage
Singh, Alok Kumar; Verma, Jyoti; Verma, Rajeev - In: Global business review 21 (2020) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10012211283